Something I’ve discovered on ActiveRain: You don’t have to be serious to be taken seriously.
I just read a post by Alan May. It was “just a joke.” But it made me laugh out loud! To top it off it was a public post and he said we can "relate it to the public."
Earlier today I read Lisa Udy’s post and HAD to check out the Barbie and Ken blogs. Those are public too! Mirela Monte (Barbie) even said that she works with high end clients and they love her sense of humor. And Scott Owens (Ken) got a phone call from his blog!
It’s so refreshing to know that I don’t have to be so serious. When you are coming from the corporate world and need to represent yourself in a certain way, going into your own business and developing your own sense of self can be a little awkward. Finding that I can be myself and not have to pretend to be a serious, market statistician, tight suit wearing business woman (much to my husband's dismay) is such a big relief!
There is so much talk lately about Personal Branding. What type of marketing techniques for what type of audience. Finding your niche and sticking to it. But what about being yourself?
You are your own personal brand! People either like you or they don't. Your clients either connect with you, or they don't.
Blogging with your own voice, being yourself; and having those of like mind respond well that's proof in the pudding. If you blog it, they will come. If they like you, they will respond.
If not, you didn't need the stress anyway, right?
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Erin Golding
REALTOR
Realty Executives Tri-County, Inc
116 Mechanic St Suite 7
Bellingham, MA 02019
781-571-9039
eringolding@realtyexecutives.com
www.eringolding.listingbook.com
